Yes, but there are things you must do in order to achieve the result you need and get the best out of these AI models to create a better SEO and human-friendly content.
If you’ve been in content creation for some time now, you’ll remember staring at a blank page with the clock ticking down on your publishing date like a digital time bomb.
Those days might be numbered – at least, that’s what the headlines scream. AI writing tools are exploding in popularity, promising SEO-optimized content faster than you can say “keyword research.”
Did you know that a recent study by Semrush shows that 67% of businesses already use AI for content marketing and SEO? The hype is real my friends, and the SEO world is buzzing with questions: Can AI truly write content that ranks and converts, or is it just a fancy robot ghostwriter waiting to haunt your rankings and conversions?
Before you throw out your pen and embrace the new writing robot development, let’s get real. We’ll explore the potential (and limitations!) of AI in the content creation, demystifying the hype and uncovering how YOU, the human magic-maker, can leverage this tool while keeping your content authentic and search-engine friendly.
So, you have to pay close attention, because the future of writing is here, and it’s a collaboration between you and your AI writing tool(s).
AI’s Potential for SEO-Friendly Content
As we said before, AI is gaining popularity, with a lot of research done by SEO and AI experts, we can see that individuals and businesses have shifted the most part of their content marketing work to AI, and they are seeing tremendous results.
The big question which troubles most people now is, how can AI help with keyword research, content idea generation, and basic content structure? People often ask these questions because they have no idea about AI, or maybe they’ve used it in their content creation but it didn’t give them the result they desire.
That’s fair, I mean, I’ve used AI for quite some time now, but before now, I’ve always asked the same questions too, until I learnt and understood how these AI models work and how to use them to the max of their capabilities.
But, this blog post was not about how you can write content with AI, but a guide to answer the question that has been on the mind of most content creators. I have another blog post on how to write a blog post with ChatGPT, you can check that out, the prompts and instructions there works with other AI model as well.
Also, if you want to learn more about how to max out the capabilities of these AI models and get the best results from it, you can check the conclusion part of this blog post for more details on how to do that.
AI can help in keyword research, content idea generation, and to create a basic content structure. You just have to be strategic and give it a better prompt that will make it understand what you want it to do, how you want it done, and the depth it should go.
These can sound like over simplification, but indeed it is simple. Simple doesn’t make it easy. I hope you understand that. You have to input the right prompt and wait for better results.
Here’s a simple prompt you could use to generate a long-tail keyword ideas:
“As a market research specialist with comprehensive access to accurate and detailed keyword data, your task is to formulate an exhaustive SEO content plan for the designated target keyword provided between triple backticks below.
Format your plan as a table and include these columns: keyword, search intent, title, and meta description.
Keyword: Incorporate 10 long-tail or subcategory keywords closely related to the primary keyword or subject. Make certain these keywords are specific; avoid generics.
Search Intent: Classify the search intent of each keyword into one of three kinds: commercial, transactional, or informational. Describe the user’s query purpose.
Title: For each keyword, formulate a simple yet enticing title suitable for a blog post about the keyword.
Meta Description: For each keyword, craft a compelling meta description that generates click-through potential. This meta-description should include a value-based message and contain a call-to-action to entice internet searchers to click. Keep the length of your meta description between 120 and 155 characters.
Remember, your keyword, title, and meta description selections should demonstrate creativity and relevancy to the primary keyword. Please avoid utilizing enclosing characters or quotation marks in any table columns.
Primary Keyword: [keyword]“
This is just a tip of the kind of prompt you could give to your model to generate better results. You can learn more from the master in the field, I will leave a link to the AI course below.
Another important thing to note is that, depending on the AI model you are using, the result will differ. You will get better results when you use the right AI model. Some free but better AI writing tools you could use are:
These tools can help you generate good content, save time and have enough time to edit the content.
Limitations of AI for SEO-Friendly Content
While AI has become a buzzword in content creation, its limitations in crafting truly SEO-friendly content often go unaddressed. While AI excels at data analysis and automation, it stumbles when it comes to the human touch: the spark of creativity, critical thinking, and understanding user intent that are crucial for captivating audiences and ranking high in search results.
Potential Pitfalls of AI-Generated Content
Example of a Poorly Optimized AI Content
Headline: “The 10 Most Effective Methods to Utilize a Toaster in Your Daily Routine” (Keyword-stuffed, irrelevant to user intent)
Excerpt: “This revolutionary cleaning solution, formulated with a synergistic blend of surfactants and polymers, delivers unparalleled efficacy in grime removal.” (Generic, technical jargon, lacks emotional connection)
Meta Description: “Purchase our high-quality, competitively priced widgets today and experience superior results!” (Salesy, lacks unique value proposition)
Human Advantage over AI
AI holds immense potential in content creation, but it’s a tool, not a replacement for human expertise. The ideal approach lies in leveraging AI for its strengths (data analysis, automation) while relying on human judgment for creativity, critical thinking, and understanding user intent.
This synergy ensures content that is both SEO-friendly and engaging, ultimately achieving the desired search ranking and audience impact.
Search engines prioritize content that resonates with users, and that spark comes from the human touch, something AI still struggles to replicate.
The Human-AI Collaboration: Your Essential Role
The rise of AI content generation tools might have you wondering if your days as a content creator are numbered. But fear not. While AI shines in data analysis and automation, your irreplaceable role in creating truly SEO-friendly content remains paramount.
Where Human Expertise Stands Above the Rest
Editing AI-Generated Content for SEO and User Engagement
To know more about how to edit AI-generated content, download this free checklist to guide you on how to edit your generated content for humans.
AI is a valuable assistant, but you are the architect, the storyteller, the SEO mastermind. Embrace the human-AI collaboration, and watch your content grow exponentially.
Final Thoughts
In this blog post we’ve discussed how AI is a valuable tool, but human expertise is crucial for SEO success. So to stay on the trend and still create great content, they are skills you need to learn in order to give AI one of the best prompt.
I’ve discovered that most content creators don’t know how to prompt an AI model to get better results. They just type in a generic prompt and hope to see better generated results which in most cases, they don’t get the result they desire.
So to take your prompt engineering skill to the next level you have to learn from the best in the industry. I’m talking about someone who has experience and expertise in the industry and understands how these AI models work.
The person I’m talking about owns several AI tools that thousands of content creators like you make use of every month. One of his most popular products is PromoterKit, a free AI marketing tool with over 30 sub tools within it.
If you’re interested to learn from him, you can click the button below to buy his AI Courses. (It’s an affiliate link. So, I may get a commission if you buy through the link, it also helps us out here.)
Get your skillsets ready for this new AI era, and become one of the few experts in Prompt Engineering.
You can check out other online resources in prompt engineering if you wish, it’s totally up to you.
I wish you the best in your content creation career.
